Episode #8 with Tracey Atkins: pivoting from TV journalist to media agency founder
Welcome to episode #8 of the Career Pivot Podcast, hosted by Bec Sands. This episode is available on Spotify, Stitcher, iTunes and Google Podcasts, and if you enjoy it, I would love it if you could please subscribe and leave me a review.
In today’s podcast episode, I interview Tracey Atkins, Founder and Managing Director of Goldeneye Media; an international media agency that builds premium content and campaigns to capture and inform global audiences. Goldeneye Media makes incredible videos capturing the stories of the world’s most luxurious properties.
Tracey pivoted her career after spending 20 years as a broadcast journalist, covering breaking stories and anchoring national and international news bulletins in Australia, Asia, the UK and the USA. She has worked as a national political reporter, a senior network correspondent and network chief of staff. She has also worked as a media advisor for Australia’s Department of Prime Minister and Cabinet, and served as an officer in the Royal Australian Air Force, working on media and issues management. She’s incredibly impressive, and I’m very lucky to have her on the podcast today!
Show Notes
1:45 Where Tracey was before she pivoted her career, and the catalyst that made her change.
4:06 The first time Tracey dipped her toe into the water of real estate marketing, and how she then stepped fully into it as a business.
5:30 How Tracey leveraged the skills that she had developed in TV and journalism, and applied that to a completely different field.
6:00 The simple questions that Tracey asked herself to identify and develop an offering that people would want, and pay for, using her unique existing skillset and partnerships she developed.
8:33 One of the biggest challenges Tracey faced when starting out in her business, which was a challenge MANY women face!
9:50 How Tracey started learning to say ‘no’ and when to stand up and argue a case, or when to put a case forward, and trust her instincts.
11:00 The actions that create the BEST results in business.
12:00 Tracey’s biggest beliefs when it comes to backing yourself in business.
13:20 The importance of having good partnerships and people that can be a sounding board in your industry, and in business.
14:50 How Goldeneye Media has adapted and pivoted the business during COVID-19, and has dealt with some of the challenges.
18:12 How journalists have incredibly in-demand skills that can be transferred so well to other sectors, including business, and some of the opportunities Tracey feels journalists have if they are pursuing other options.
21:00 How anyone in a corporate role or career could identify new opportunities, and the first steps Tracey recommends before stepping into a business.
22:32 The one book that made a massive impact for Tracey in relation to finding and pursuing her passion.
Additional links:
Dreams from My Father, Barack Obama
View some of Goldeneye Media’s incredible luxury property videos at their website here.
Connect with Tracey Atkins on LinkedIn and with Goldeneye Media on Instagram.
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