currently fully booked
freelance public relations consulting
I’m a strategic, results-driven senior freelance public relations and communications consultant with 14 years’ experience working with clients to generate mass brand awareness and market cut-through, and position them as thought leaders in their industries.
I work with clients across multiple sectors, primarily focusing on enterprise technology; commercial and residential property; and sustainability, and am experienced delivering both B2B and B2C PR campaigns and communications activity.
My current suite of long-term freelance PR clients include global enterprise and pharmaceutical technology brands, who I support in an advisory role as well as across a number of marketing, brand, media and communications initiatives.
I also do regular LinkedIn training sessions for corporate businesses, supporting their employees to boost their profile as thought leaders and build brand awareness.
Prior to becoming a freelancer in mid-2019 I was the head of PR and communications for Australia at leading independent global property consultancy Knight Frank for over four years, helping operatives and business leaders boost their profiles and overseeing the delivery of thousands of pieces of news coverage every year across major media including The Australian Financial Review, The Australian, state mastheads such as The Sydney Morning Herald / The Age, Domain, Mansion, Sky News, ABC News and more. My team was named the winner of the 2018 Public Relations Institute of Australia’s Golden Target Award for Best Corporate In-house PR Team in NSW.
Before Knight Frank, I worked in the national PR team at JLL for three years. Prior to working in-house at JLL, I worked agency side and managed media and communications campaigns for a number of blue-chip brands including Google, Sony, Westfield, Toyota, Philips Consumer Lifestyle and Intel in some of Australia’s best PR agencies for over five years.
My clients have been seen in media outlets including:
My clients have been seen in media outlets including:
contact me to learn more
I can help your brand and executive team with:
Developing a holistic communications strategy
Securing media coverage to build audience awareness
Professional copywriting to communicate your ideas
Creating content to promote you as a thought leader
Editing and optimising your marketing and sales materials
Award entry submissions that communicate your success
Media training and preparing for interviews and presentations
Managing and mitigating the impact of a crisis
Launching products, services and research
Identifying and preparing for speaking and trade events
LinkedIn training presentations to help your team elevate their professional profiles on LinkedIn and generate brand awareness
brands I’ve worked with include:
client testimonials
Bec is a valued consultant for Autodesk.
She provides support across a multitude of activities and delivers high-quality work with great results, including strategy development, media engagement, developing thought leadership by-line articles for media and writing marketing materials. Bec translates a broad variety of topics across technology, sustainability and property into newsworthy, engaging content and is a switched-on consultant who is also great to work with.
Jennifer Nockels (Autodesk)
Bec was extremely easy to work with, guiding us from initial strategy to reporting on coverage.
Her communication is second-to-none and her approach delivered beyond our expectations. I look forward to working with her in future and recommend her to others looking for an easy to work with, professional PR consultant in the property industry.
Shane Stewart (Work in Tandem)
Bec has been working with Polkadot Communications as a regular freelancer in our team across a number of projects and sectors including travel, events & tourism, pet health and technology.
She has deep experience across all the comms disciplines - and has been able to deliver exceptional strategic and tactical work efficiently and with impact. Bec is a natural PR and fits in with our agency culture perfectly - the team love her! I would highly recommend Bec as a freelancer to any agency looking for a solutions-oriented and driven specialist.
Anna Macintosh (Polkadot Communications)
Bec is highly-regarded as a savvy PR operator and someone who delivers impressive results and coverage.
Always engaging and approachable, she's generous when it comes to sharing her expertise that's built on an impressive career in PR and comms.
Danielle Yong (Knight Frank)
Bec has worked with us as Autodesk’s PR freelancer in ANZ for the past 3 years, and she has been a joy to work with. She’s always highly engaged, works fast and takes briefs very well.
Her strong media relationships and deep expertise in comms disciplines has helped us achieve impactful results in ANZ despite budget or time constraints. Not only does Bec get you results, working with her is excellent value as she is always looking out for opportunities for her clients. I would highly recommend Bec for any project or job that requires PR.
Stephanie Siow, APAC Communications Lead, Autodesk
Bec is a great PR consultant and so easy to work with.
It has been wonderful to be able to hand over a project and trust someone to just run with it - especially when it comes to liaising with customers and presenting a professional and credible image. I'll definitely be seeking her expertise for future projects!
Karina Gurowski, Account-Based Marketing Manager, ANZ at Autodesk
corporate linkedin training sessions
I’ve trained hundreds of employees to establish and develop their profiles on LinkedIn as thought leaders in their field.
In my one-hour training sessions in-person or via Zoom, I’ll support your team to learn how LinkedIn can elevate their profiles among key target audiences and become thought leaders in their field, connecting on a new level with existing and potential clients and other industry stakeholders. Topics include:
Develop a deeper understanding of how the LinkedIn platform works and why you should concentrate time and effort on the platform
Understand the fundamentals of creating a professional profile that works for you
Ensure your LinkedIn profile reflects your professional expertise, including role descriptions and testimonials that showcase your strengths and achievements
Discover how to build your profile as a thought leader and expert in your field to create more opportunities and connections throughout your career
Understand the fundamentals of delivering compelling content and how you can create a plan to do this moving forward.
contact me to learn more
Bec delivered excellent training presentations that supported employees across our national team to elevate their professional profiles on LinkedIn.
Her sessions were engaging and tailored for our business, providing in-depth knowledge of social media and helping to develop the skills needed to leverage the platform as a professional. I highly recommend Bec for corporate LinkedIn training sessions.
LYNNE STOCKDALE (ENDEAVOUR DRINKS GROUP)
Bec is a highly-engaged public relations consultant and has shown the ability to translate the technicalities of our industry and rework this in language anyone can understand.
We have come to rely on her advice and communications expertise, as well as the high quality of work she produces.
TIM O’CONNOR (JLL)
Bec was an incredible mentor during my time at Knight Frank.
It didn’t take her long to equip me with the skills needed to effectively deliver PR and communications for the business. Her guidance and support did not go unnoticed and I will continue using her teachings for the rest of my career and life.
REBECCA KOERBER (NSW HeALTH)
Bec is a talented communications professional who is great to work with.
She takes a strategic and integrated approach to maximising coverage and key messaging across print, broadcast, online and social mediums and within the business. I also trust Bec's media training to make me feel comfortable and well-informed ahead of interviews.