When you have TOO much knowledge on a topic + don’t know what to share

This may sound like a strange problem to have – TOO much knowledge. But it’s true for most of my clients when they’re building their personal brands to attract more aligned opportunities and clients and become the go-to people in their industries.

After 10, 20 or 30 years in corporate roles, often multiple degrees and leagues of experience, they’ve amassed such an incredibly huge amount of knowledge, skill and expertise in their specific fields that simply sifting through that quantity of content in their minds to create bite-sized pieces of content that they can share to build their personal brands can feel challenging.

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