What your personal brand is NOT
There's something I'd like to talk about more.
That is: what your personal brand is NOT.
There are so many misconceptions around having a personal brand. Including:
➡️ It's only for narcissists and people that just want to be famous
➡️ You have to be an expert in everything to have a personal brand and be a thought leader
➡️ You need to have something special that no one else has, or look a certain way
➡️ You're either born with the ability to speak publicly, or you're not
➡️ People that are visible are different or superior to others.
What I know to be true is that:
🌟 A personal brand is a vehicle to get your message or teachings out into the world, and can be life-changing for yourself AND others in a BIG way
🌟 That last book you read or podcast you learnt so much from - if you hadn't heard about them, you wouldn't have known about it. How sad would that be?!
🌟 You don't need to be an expert in everything to have a personal brand and be a thought leader - you just need to be experienced in your field and have well thought out perspectives and opinions on your specific subject
🌟 You only need to be yourself to have a personal brand
🌟 No one is born with the ability to speak publicly, write or be more visible - we all learn it as we go
🌟 People that are visible are exactly the same as everyone else - it's just that they've done the work to move through self-belief limitations, learnt the skills required, honed their message, and CHOSEN to put themselves out there again and again
It's definitely out of the comfort zone, but the benefits of building your personal brand are HUGE:
⚡️Increased network of people who get what you do and want to work with you
⚡Your ideal client or employer understanding exactly how you can support them and reaching out to you (rather than you having to sell yourself from scratch)
⚡️Charging more for your services because you're in demand and perceived as a thought leader in your industry
⚡️Helping others through sharing your expertise and learnings
⚡️Being successful because of who YOU are - not just the company you work for or business you work in
⚡️Future proofing yourself through any market and economy, through any career change, when you go into business for yourself, and when you decide to make any change at all in relation to your career because you'll be well known, respected and have great relationships
... AND so much more.
Sound like a dream?
Sign up to my 1:1 coaching waitlist where I will share more resources to support you BEFORE you even start working with me! I can’t wait to see you over there. x
