I believe every single person is creative in some way.
But we need to also foster this creativity, just like anything we want to hone and refine.
Creativity needs to be practiced regularly if we want to get good enough at it to be able to leverage it in our businesses.
When I think about creativity, I think about creating something from scratch. That could be a piece of writing; an artwork; a business; an essay; a book; a song; a speech; a podcast; a course; a presentation; and so much more.